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1. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki 

“A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. 

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.”

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2. Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell, by Nancy F. Koehn 

“Koehn shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies – and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, “Brand New” will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.”

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3. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael Gerber 

“Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.”

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4. Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham 

“It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer.”

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5. The Wealth of Nations, by Adam Smith 

“The Wealth of Nations was published 9 March 1776, during the Scottish Enlightenment and the Scottish Agricultural Revolution. It influenced a number of authors and economists, as well as governments and organizations.”

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6. What Management Is: How It Works and Why It’s Everyone’s Business, by Joan Magretta and Nan Stone 

“This is the big-picture management book for our times. It defines a common standard of managerial literacy that will help all of us lead more productive lives, whether we aspire to be managers or not.”

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7. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, by James Surowiecki 

“In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.”

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